Webinar: Generative AI Engine Optimisation – What it is and how to get started on it
What You’ll Learn:
- Core Concepts Explained: Understand what “Generative AI Engine Optimisation” means and why it’s increasingly important for modern teams.
- Real-World Use Cases: Explore practical examples of generative AI in marketing, operations, and customer engagement.
- Getting Started: Learn essential steps and strategies for integrating generative AI into your existing workflow and technology stack.
- Key Pitfalls & Best Practices: Avoid common mistakes and ensure you’re optimising your AI initiatives ethically, efficiently, and in line with industry best practices.


Who Should Watch?
- Marketing, Digital, and Growth Leaders seeking next-level personalisation and efficiency.
- Data Analysts & AI Enthusiasts looking for innovative ways to interpret and leverage large data sets.
- Business Decision-Makers interested in staying competitive in a rapidly evolving digital landscape.
- Technical Teams & Solution Architects wanting practical tips on implementation and integration.
Why You Should Watch
- Actionable Insights: No fluff—just clear, step-by-step guidance on how to start optimising your AI engines right now.
- Expert perspective: Gain valuable knowledge from industry specialists experienced in generative AI solutions.
- Competitive edge: Learn how to harness AI to accelerate growth, differentiate your brand, and streamline workflows.

Our Expert Panel of Speakers

Kevin Ryan
Americas MD

Farhad Divecha
Group CEO (Accuracast)

Radmila Blazheska
B2B CMO (Accuracast)
Meet the CMOs shaping your industry
Join our invitation-only, in-person events, where senior marketing leaders meet peers to discuss what actually works – and what doesn’t. See upcoming events, and request an invitation.

