Influencer Marketing Benchmark Report

Influencer marketing is predicted to be a $5-$10 billion market in the next 5 years, with Instagram influencer marketing alone projected to be worth around $2 billion in 2018. Brands are faced with having to work on a number social networks, each hosting a seemingly limitless range of influencers. The choice for brands isn’t simple: which one to pick?

Many successful brands have grown by partnering with influencers. However, working with the wrong influencer can be risky:

• Brands can get caught up in an influencer’s controversy
• Fake followers can mislead marketers into selecting the wrong influencer
• Measuring real influence is challenging
• Time and money – both costs of influencer marketing and potential revenues – are at stake

Download this report to delve into the expert insights supplied from our influencer marketing team, with benchmarks you should consider when selecting influencers to work with, and when evaluating the performance of a creator.