A beginner’s guide for small businesses to effectively market their products and services on the Internet without spending monstrous amounts of money.
Getting your first customer can be a very daunting task if you have just started up in business. This is no different online than it is in the bricks-and-mortar world. Just having a website is not good enough. You need to actively market your products and services on the Internet just like you would in the real world.
Fortunately, companies like Google, Yahoo! and bing make marketing online a lot easier, and cheaper, than it is offline. In this guide we will examine the best way to market your products on these search engines without the need for big-business-type marketing budgets. We will also look at some neat tricks and tips that tend to elude most first-time online marketers.
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Search Engine Marketing for SME