ADA Pipeline Supplies

How we took a small business producing pipeline supplies for the oil, gas and petrochemical industry to the top of Google.

“Since the start of our search engine marketing campaign, AccuraCast have delivered a consistent flow of relevant, highly targeted traffic to our website. 7-10% of these visitors typically inquire via email and eight times as many have been calling us on the phone. Business has never been this good!!”

ADA results screen

Before v After

Their primary customer base is in the UK but they can supply products anywhere in the world if they could get orders internationally.

The client’s webmaster approached AccuraCast to develop a search engine marketing strategy for them. They had previously seen some of the benefits
of marketing via placement on Yahoo! and MSN, and wanted to get more leads from Yahoo! and MSN and also tap into Google.

Search marketing strategy

Rapid ad campaign setup on Google AdWords, targeted the entire english-speaking world, promoting the entire product range, with ads carefully worded to ensure only relevant users clicked through. The bid strategy secured top 3 placement on Google.

Once a steady stream of leads was established, we started optimising the website for the primary keywords. The strategy was designed to quickly build a stream of leads from paid search, and back it up with search engine optimisation, which takes 3-4 months to deliver rankings.

Pipe valves

Organic + paid search

Establish market leadership

ADA Pipeline Supplies


Increase in website traffic


Online conversion rate

Big pipes


Increase in leads from website


Jump in revenue

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