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Open Mobile Broadband Expected In The USA In 2010
May 9th, 2008
Some well known and forward-looking Internet companies have decided to jointly invest $3.2 billion to buy Clearwire and form a new wireless data network in the U.S. The companies involved in this project are Google, Comcast, Intel Capital, Time Warner Cable, Bright House Networks and Trilogy Equity Partners. Read the rest of this entry »
Controlling Terrorism Via Google AdWords
May 8th, 2008
Private entrepreneurs are not the only ones using Google’s AdWords platform to showcase their wares. According to an article in the Financial Times, the American Government has been making use of AdWords in a bid to ensnare terrorists and control terrorism. Read the rest of this entry »
Google TV Ads Now Available To All US Advertisers
May 7th, 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. Read the rest of this entry »
Microsoft Withdraws Yahoo! Offer
May 6th, 2008
In a sudden turn of events Microsoft has decided to withdraw the offer they made to takeover Yahoo! After over 3 months of fruitless discussions, and even threats of a hostile takeover bid, the head honchos at Microsoft have concluded that it does not make economic sense to raise their bid beyond the final offer of $33 per share or nearly $46.5 billion. Read the rest of this entry »
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
May 5th, 2008
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. Read the rest of this entry »
Carrefour Banned On Google China
May 2nd, 2008
During the Olympic torch relay in France, a wheelchair-bound Chinese participant was attacked by pro-Tibet protesters. To add insult to injury, France has granted honorary citizenship to the Dalai Lama, who is the head of the Tibetan Buddhists, who have been agitating against the Chinese Government. These events have apparently not gone down well with both, the Chinese public and government. Read the rest of this entry »
Google Announces VisualRank For Image Search
May 1st, 2008
Google researchers, Shumeet Baluja and Yushi Jing, presented a paper titled ‘PageRank for product image search’ at the international World Wide Web Conference held in Beijing last week. They say that their new technology will help improve image search results, and these results will be more relevant to customer needs. Read the rest of this entry »
Live Mobile With Product Search And Dynamic Geo-Location
April 30th, 2008
Microsoft’s browser based mobile search, m.live.com just got better. Users can now enjoy all the benefits of product search in the palm of their hand, through their mobile phones. Users in the U.K. and Japan will also benefit from improved mobile local search services. Read the rest of this entry »
Yahoo! Plans To Push Open Strategy Across The Board
April 29th, 2008
Yahoo!’s Chief technology Officer, Ari Balogh and Chief Architect of Platforms, Neal Sample, have announced at the Web 2.0 Expo held in San Francisco on 25th April, that Yahoo! will shortly launch a program called Yahoo! Open Strategy (Y!OS) and will open up SearchMonkey in private beta. Read the rest of this entry »
Google Offers Banner Advertising On Mobile
April 28th, 2008
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. Read the rest of this entry »
What Will Happen To The Microsoft-Yahoo! Acquisition?
April 25th, 2008
Yahoo! released their much awaited financial results for the first quarter of the year. While the result is not spectacular, it is better than predicted by some analysts. Some think it could be good enough to keep Microsoft at arm’s length for a while. The Street seems to disagree. Read the rest of this entry »
Google Still The Most Powerful Brand In The World
April 24th, 2008
WPP owned research company Millward Brown have ranked Google number 1 once again on their listing of the top 100 global brands. This is yet another piece of good news for Google employees and shareholders alike, coming around the same time as their declaration of a surprisingly strong quarter, which drove their share price up 20 percent. Read the rest of this entry »
Minimum Bids Fluidised On Yahoo! Search Marketing
April 23rd, 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. Read the rest of this entry »
Twitter Banned In Dubai
April 22nd, 2008
Getting banned in the Middle East and China is fast becoming a sign of importance of a website. YouTube’s had it, the BBC has had it, and now up and coming social media site Twitter has had it happen to them. In the words of Ali G. “Respect”! Read the rest of this entry »
Microsoft News Search Gets A Facelift
April 21st, 2008
At last some news from Microsoft that has nothing to do with acquiring Yahoo! The Live Search team at Microsoft announced that they have made several modifications to their News Search format. Now the information will be categorized into separate sub headings and the news results page has also been given a facelift. Read the rest of this entry »
Acts Of Desperation: Potential Google - Yahoo! Deal
April 18th, 2008
The Wall Street Journal reported yesterday that Yahoo! and Google are in talks to moved a step further, with regards to their search advertising deal. The 2-week test where Yahoo! Search results showed Google AdSense ads is supposedly looking so encouraging that both companies are already talking about extending the deal. Read the rest of this entry »
Twitter Testing Ads Within Streams?
April 17th, 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. Read the rest of this entry »
Breaking Barriers To Mobile Advertising
April 16th, 2008
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. Read the rest of this entry »
Google Finally Agrees To Fight Child Pornography In Brazil
April 15th, 2008
In August 2007 the government of Brazil threatened to shut down Google.br after it was found that paedophilia and child pornography was being propagated through the Google-owned social network, Orkut. Read the rest of this entry »
Microsoft - Yahoo! Battle Gets Heated And Complicated
April 14th, 2008
This was never going to be a straightforward acquisition and we all knew that. However, Microsoft’s bid to acquire Yahoo! has just turned more complicated with a whole new set of competing factions coming out of the woodwork. Google, AOL , News Corp. and Time Warner have all re-emerged as significant players. Read the rest of this entry »
