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RSS Advertising Effectiveness Questionable

16th March 2010

Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. More »

Facebook To Allow Location Sharing

15th March 2010

The New York Times reports that Facebook is getting ready to allow location sharing between friends. More »

Microsoft Bing Censors Gay Searches In Middle East

12th March 2010

The OpenNet Initiative has found that Microsoft Bing censors searches related to gay and lesbian topics in a number of Middle Eastern countries. More »

Google Testing TV Search

11th March 2010

The Wall Street Journal has reported that Google is testing a new TV search service in conjunction with Dish Network. More »

Dwell Time To Measure Digital Branding

10th March 2010

A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »

Google Launches Public Data Visualisation Tool

9th March 2010

Almost exactly 3 years ago, in March 2007, Google acquired Gapminder’s Trendalyzer software. They have now put this technology to use and released it in the public domain. More »

YouTube Revenue Estimated $1 Billion

8th March 2010

Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »

News Consumers Favour Multiple Sources

5th March 2010

A joint survey conducted by the Pew Research Center’s Internet and American Life project and the Project for Excellence in Journalism studied the habits of American consumers with regard to their preferred sources for daily news. More »

Mobile Social Networking Favoured By Women

4th March 2010

The results of a study conducted recently by the Nielsen group, show that women use mobiles for social networking much more than men do. More »

Twitter Advertising Service Details Emerge

3rd March 2010

Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. More »

Google Takes Picnik Away From Yahoo!

2nd March 2010

Google announced yesterday that they have acquired the photo editing site Picnik right from under Yahoo!’s nose, while Yahoo! seems to have done nothing about it! More »

Turkcell Cashes In On Mobile Ads

1st March 2010

Turkey’s largest mobile operator, Turkcell, which has 36 million subscribers, has monetised services very well through mobile advertising and marketing. More »

Fastest U.K. Mobile Internet Providers

26th February 2010

Mobile network management company, SIRODA, conducted a study across various cities in the U.K. to find out which mobile network was the fastest. More »

Are Google Employees Responsible For YouTube Content?

25th February 2010

Three executives of Google have been convicted by a court in Milan, Italy over the screening of a video in 2006. The video in question was of an autistic teenager being bullied. More »

Consumers Want To Buy Tickets Through Mobiles

24th February 2010

Mobile transaction network, mBlox, recently carried out a study that revealed that a large number of mobile users feel that being able to buy tickets for various services through their mobile phones is a good idea. More »

Insurance Premiums May Go Up For Social Media Users

23rd February 2010

While social media sites continue to grow, there is a sector of the service industry that is not too happy about it. A possible hike in home insurance premiums is the unexpected but likely fallout of this. More »

Introducing The Yahoo! And Microsoft Search Alliance

22nd February 2010

Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »

Facebook Zero For Mobile

19th February 2010

Facebook will shortly launch a new version of the social network, called ‘Facebook Zero’ for mobile Web users. More »

Google Building Experimental Broadband Network

18th February 2010

Google has recently announced that they are planning to build a new experimental high speed broadband network across a few locations in the U.S.A. More »

Peer Power Of Social Media Declines

17th February 2010

The recent exponential growth of social networks has led marketers to focus largely on this sector, as it is widely believed that users will trust the opinions of their friends easily. While this did actually happen, to begin with, a recent study by Edelman’s Trust Barometer, shows that things are now changing. More »