Search Daily News
Add the AccuraCast News gadget to iGoogle: 
Mobile Operators Unite To Standardise Ad Measurement
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Posted on February 13th, 2008 in PPC, Mobile.
Forecasting The Growth Of Mobile Advertising
Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »
Posted on January 28th, 2008 in Mobile.
Google Bans Lingerie Ads For “Sexual” Content
For a company that likes to portray itself as a “fun” and “cool”, Google has been neither in recent times. In their latest display of prudishness the search giant has banned all the ads from lingerie retailer Pampered Passions’ latest campaign for their supposedly adult content. More »
Posted on December 13th, 2007 in PPC, Google.
