Ad News
YouTube Revenue Estimated $1 Billion
8th March 2010
Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »
Twitter Advertising Service Details Emerge
3rd March 2010
Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
Google’s Reaction To Blog Monitoring By FTC
20th October 2009
U.S. authorities have finally decided to do what many felt was long overdue. They are making it compulsory for bloggers to disclose that they are receiving remuneration in cash or kind for reviewing any product. More »
Facebook Ads Out Perform Google
23rd September 2009
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google. More »
Advertising Within Phonecalls Highly Effective
11th September 2009
Results of a study recently conducted by campaign measurement firm, Dynamic Logic, regarding the effectiveness of in-call advertising have just been released and are looking very positive for the new ad medium. More »
Ad Impressions On Social Sites Grow
10th September 2009
comScore has revealed that display ads on social networks accounted for more than 20% of the total number of online ad impressions in the USA during the month of June 2009 . More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
Digg Ads Begin This Week
10th August 2009
Digg had announced some time ago, that they would begin showing ads on their site shortly. They announced last week that they are now ready to start the beta version of Digg Ads this week. More »
Layoffs At Google Radio Automation
6th August 2009
Though the recession may be abating, it has certainly not ended as yet. Google is likely to layoff some more of their staff in the coming weeks. More »
Google Ringback Advertising For Landlines And Mobile
21st July 2009
It has been observed of late, that Google is moving into territory beyond their traditional frontiers. They launched Google Voice recently, which has more to do with the field of telecommunications than computers, and now, rather unsurprisingly, they are looking at these expansions as a means of generating more advertising revenue in future. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
YouTube Testing Pre-Roll Ads
2nd June 2009
YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. More »
Mixx Debuts Ad Rating Service
11th May 2009
The social book marking site Mixx has introduced a new service, called ‘the sifter’, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective. More »
Phorm Whips Up Privacy Storm
5th May 2009
The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. More »
First Amazon, Now Google In Anti-Gay Row
20th April 2009
Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. More »
Popular Brands Succumb To Sneaky Twitter Advertising
14th April 2009
A number of popular brands have been recently caught paying for undercover publicity on Twitter. These brands are paying Twitter users, via the Magpie ad network, to tweet about their products. More »
Google TV Ads Online
31st March 2009
After having decided to discontinue print and radio ads earlier this year, Google is now considering the possibility of connecting its TV ads to their video site YouTube, in the hope of enticing advertisers to both these platforms. More »
Google Blends Mobile Ads In Organic Results
8th January 2009
While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. More »
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