Advertising News
RSS Advertising Effectiveness Questionable
16th March 2010
Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. More »
Dwell Time To Measure Digital Branding
10th March 2010
A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »
YouTube Revenue Estimated $1 Billion
8th March 2010
Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »
Twitter Advertising Service Details Emerge
3rd March 2010
Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. More »
AOL Ranked Top US Ad Network
22nd January 2010
According to data released by comScore, AOL Advertising was the top ad network in the USA in December 2009. ComScore’s reasearch results show that AOL Advertising had access to 187 million U.S. Internet users. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
Google’s Reaction To Blog Monitoring By FTC
20th October 2009
U.S. authorities have finally decided to do what many felt was long overdue. They are making it compulsory for bloggers to disclose that they are receiving remuneration in cash or kind for reviewing any product. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Facebook Ads Out Perform Google
23rd September 2009
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
Advertising Within Phonecalls Highly Effective
11th September 2009
Results of a study recently conducted by campaign measurement firm, Dynamic Logic, regarding the effectiveness of in-call advertising have just been released and are looking very positive for the new ad medium. More »
Ad Impressions On Social Sites Grow
10th September 2009
comScore has revealed that display ads on social networks accounted for more than 20% of the total number of online ad impressions in the USA during the month of June 2009 . More »
Research Confirms Online Advertising Drives Offline Sales
4th September 2009
Online advertising is no longer meant only for online marketers. More and more studies are showing that online advertising can be beneficial for offline sales as well. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
Oprah Sues Online Marketers For Brand Abuse
21st August 2009
Online Marketers Beware!
The above mentioned statement is only applicable to those online marketers who use the names or photographs of celebrities, to endorse their products without having taken the consent of the celebrities concerned.
While this has been a very common practice for a long time now, talk show host Oprah Winfrey has decided not to take this practise lying down anymore. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Digg Ads Begin This Week
10th August 2009
Digg had announced some time ago, that they would begin showing ads on their site shortly. They announced last week that they are now ready to start the beta version of Digg Ads this week. More »
Layoffs At Google Radio Automation
6th August 2009
Though the recession may be abating, it has certainly not ended as yet. Google is likely to layoff some more of their staff in the coming weeks. More »
Google AdWords Launches Bid Simulator Feature
30th July 2009
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. More »
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