'Advertising' News

YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. Read the rest of this entry »

The social book marking site Mixx has introduced a new service, called ‘the sifter’, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective. Read the rest of this entry »

The new online technology used by Phorm has created quite a stir and has upset advocates of user privacy. All the negative publicity has the company up in arms and representative for Phorm (who has requested not to be named!) has replied to our original post. His feedback has been shared here. Read the rest of this entry »

Amazon.com recently upset a lot of their gay clients by removing the sales rankings for several gay titles from their collection. Now, search giant Google is likely to find itself in the middle of the same contreversy due to a faux-pas that has been found on the AdWords system. Read the rest of this entry »

A number of popular brands have been recently caught paying for undercover publicity on Twitter. These brands are paying Twitter users, via the Magpie ad network, to tweet about their products. Read the rest of this entry »

It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. Read the rest of this entry »

In what could be a win-win situation for all concerned, Google is planning to allow big media companies to start selling ads along with their content that appears on YouTube. Read the rest of this entry »

It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. Read the rest of this entry »

When Web TV was first introduced in the 1990s, the TV set was connected to a keyboard and a set top box. Back then, it did not succeed quite as well as expected. But now it seems to be making a comeback in a modified form, with the keyboard and set top box built into the TV itself; And it’s now called Connected TV. Read the rest of this entry »

While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. Read the rest of this entry »

As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. Read the rest of this entry »

Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. Read the rest of this entry »

LinkedIn launched a new service called LinkedIn Surveys last month, which will conduct surveys to help advertisers, reach their target audience. The target audience being professionals and decision makers such as executives and IT experts, who are members of this social network. Read the rest of this entry »

With effect from 17^th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. Read the rest of this entry »

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. Read the rest of this entry »

Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. Read the rest of this entry »

If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. Read the rest of this entry »

The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. Read the rest of this entry »

Towards the end of 2007, Google had launched a new means for content owners to track unauthorized videos on YouTube. This new product called Video ID, puts content owners in a position to control the use of their content, by means of the latest technology now available. Read the rest of this entry »

There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. Read the rest of this entry »