Optimisation News

View Pages As Googlebot Via Webmaster Tools

12th October 2009

Two new tools went live on Google Webmaster Tools today under a new section called ‘Labs’. The new tools are called Malware details and Fetch as Googlebot. More »

SEO Technology Center For Flash

20th March 2009

Adobe must be realising, at long last, that they are losing a lot of money by making Flash technology so search engine unfriendly – a fact that probably deters a lot of webmasters from using Flash, resulting in lost revenues for the company. To make ammends they’ve created the SEO Technology Center on the Adobe Developer Connection section of their site. More »

Google Searches Become More Focused

7th February 2008

Google Analytics evangelist, Avinash Kaushik recently organized a ‘by invitation-only’ event at Google’s Atlanta office. Brian Ussery of Beu Blog reports that towards the end of the meeting Kaushik gave a presentation based on some facts and figures to the participants. More »

Microsoft Study: Search Marketing For Small Business

13th November 2007

400 small and medium businesses in the UK were questioned about how they embraced PPC and online advertising, as part of a research project commissioned by Microsoft. The study revealed some interesting misconceptions and barriers to entry among SMEs in the UK. More »