Ppc News
Dwell Time To Measure Digital Branding
10th March 2010
A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »
Introducing The Yahoo! And Microsoft Search Alliance
22nd February 2010
Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »
Click To Call On Mobile Local Ads
2nd February 2010
Google mobile advertising has for a long time included the option for advertisers to run pay per call campaigns where users can click to call a number. Google AdWords has now added the ability for advertisers to run pay per call campaigns via local search ads on mobile. More »
Google Facilitates Searches For AdWords Professionals
7th January 2010
Clients looking for Google AdWords management services no longer need to rely on third-party websites and Google search results to fnd suitable professionals and agencies. More »
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
Google Launches Product Listing Ads
17th November 2009
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Facebook Ads Out Perform Google
23rd September 2009
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Google AdWords Launches Bid Simulator Feature
30th July 2009
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts. More »
Bing Drives SEM Expenditure On Microsoft adCenter
28th July 2009
Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »
Google AdWords Driving Export Business
23rd July 2009
Google is driving AdWords advertising revenues by exploring some decidedly different markets. Last week we noted that they were offering Google Webmaster Tools users in France 100 € free credit on AdWords. This week they’re emailing small and medium enterprises offering advice on entering the export market. More »
AdWords UK Stops Accepting Switch Cards
9th July 2009
In a rather inexplicable move, Google UK has sent out an email to AdWords advertisers that they will stop accepting payments via Switch cards. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
Google Suggest Includes Links And Ads
26th May 2009
Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions. More »
Jumptap Launches tapMatch Mobile Ad Platform
16th April 2009
A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. More »
What’s New With AccuraCast?
15th April 2009
A lot has been going on outside of our main website, and I thought I’d write a quick post to update our readers about some of these new developments. More »
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