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Intel + Yahoo! Innovate With Interactive TV
August 21st, 2008
There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. Read the rest of this entry »
What Is Google’s Insights For Search Good For?
August 13th, 2008
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. Read the rest of this entry »
AdWords Combines Keyword And Placement Targeting
July 18th, 2008
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. Read the rest of this entry »
Russian Online Ad Market Expected To Sky Rocket
July 1st, 2008
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. Read the rest of this entry »
Google Consolidates Deal With Yahoo!
June 16th, 2008
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. Read the rest of this entry »
First Page Listings On Google Even More Important
June 2nd, 2008
A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number. Read the rest of this entry »
Microsoft Enhances Mobile Advertising Offering
May 29th, 2008
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. Read the rest of this entry »
Yahoo! Board Threatened As Icahn Supporters Rally
May 27th, 2008
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! Read the rest of this entry »
Microsoft Reopens Talks With Yahoo!
May 20th, 2008
On Sunday 18 May 2008, two weeks after withdrawal of its offer to Yahoo!, Microsoft has issued a statement, regarding its continued efforts to improve their online services and advertising business. Read the rest of this entry »
Yahoo! Board of Directors Under Fire
May 16th, 2008
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. Read the rest of this entry »
Yahoo! Changes Policy On Gambling Ads
May 14th, 2008
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. Read the rest of this entry »
Google TV Ads Now Available To All US Advertisers
May 7th, 2008
Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. Read the rest of this entry »
Minimum Bids Fluidised On Yahoo! Search Marketing
April 23rd, 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. Read the rest of this entry »
Twitter Testing Ads Within Streams?
April 17th, 2008
Users of Twitter have revealed to TechCrunch that they have come across ads displayed within the twitter feeds during this past week, just after some breaks were reported in the continuity of their services. Read the rest of this entry »
Google Launches New Conversion Tracking Tool
April 11th, 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. Read the rest of this entry »
Yahoo! Makes Big Claims About Transforming Ad Industry
April 10th, 2008
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. Read the rest of this entry »
Yahoo! Sharpens Its Claws To Fight Click Fraud
April 7th, 2008
Click fraud has long been one of the major problems that advertisers using pay per click platforms have to deal with. Yahoo! Search Marketing has decided to do “whatever” they can to protect their advertisers from click fraud. Read the rest of this entry »
Video Ads Live On The Google Search Results Page
March 26th, 2008
Last month we reported that Google was testing video ads on the search results pages. Today the campaign has gone live on a wide scale with all US users now being shown video ads within the regular Google search results page. Read the rest of this entry »
Google Confirms Video Advertising Format Will Be InVideo
February 22nd, 2008
Google started testing video advertising on YouTube in August 2007 and announce AdSense for video as a pilot in May. The programme has been rolled out gradually and is now officially available to AdSense publishers in the USA that meet certain minimum requirements. Read the rest of this entry »
Video Ads Being Tested On Google Search Results Pages
February 19th, 2008
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. Read the rest of this entry »
