'PPC' News

Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions. Read the rest of this entry »

A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. Read the rest of this entry »

A lot has been going on outside of our main website, and I thought I’d write a quick post to update our readers about some of these new developments. Read the rest of this entry »

It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. Read the rest of this entry »

Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. Read the rest of this entry »

Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. Read the rest of this entry »

In what could be a win-win situation for all concerned, Google is planning to allow big media companies to start selling ads along with their content that appears on YouTube. Read the rest of this entry »

It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. Read the rest of this entry »

While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. Read the rest of this entry »

Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. Read the rest of this entry »

As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. Read the rest of this entry »

Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. Read the rest of this entry »

Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. Read the rest of this entry »

Google is still trying to figure out the best way to monetise YouTube. Their latest attempt towards this end is the launch of a Sponsored Video advertising service on YouTube. Read the rest of this entry »

In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. Read the rest of this entry »

Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. Read the rest of this entry »

With effect from 17^th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. Read the rest of this entry »

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. Read the rest of this entry »

Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. Read the rest of this entry »

The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. Read the rest of this entry »