Implementing SEO
Identifying the issues that hold back a website from ranking well on the search engine results is just one half of the set up process for search engine optimisation. The second half of the set up process involves implementing SEO; In other words, putting into practice the recommendations made in the website SEO analysis report.
AccuraCast's team of expert web designers and coders can implement all the necessary solutions to correct any identified problems on your website. This takes the load off your web development team, freeing their time to focus on more important tasks.
SEO Campaign Implementation Involves :
- Coding the website HTML in a search engine friendly format
- Developing an external Cascading Style Sheet
- Accessibility testing
- Usability testing
- Copy writing effective Titles and Descriptions
- Optimising site navigation
- Setting up site maps, error pages and robots files
- Eliminating server-side issues
- Optimising dynamic content
- Optimising web page copy and contents
Writing Optimised Copy
Certain websites have very little indexable text. This can be due to an abundance of dynamic text, images, or the use of technologies such as Flash. In such cases, we can develop extra content, which will seamlessly be incorporated within the site to target specific key phrases.
Optimised copy writing is necessary to produce relevant, text-based content that the search engines can index, on pages that otherwise had no text, and hence could not be ranked by the search engines for the relevant keywords.
Optimising Dynamic Content
Large websites with thousands or millions of products often use dynamically generated pages and dynamic URL's to reference them. The same problem often occurs on websites that are built using Content Management Systems (CMS). Such pages are often completely undiscovered by the search engines, or cannot be indexed correctly. Our SEO implementation services can help you overcome the problems posed by dynamic content, to ensure that all the important pages on your site get indexed and listed on the search engines.
Implementing Search Engine Friendly Navigation
Websites that use Flash or image-based navigation can still rank well in the search engines if they mark up their links correctly or provide supplemental navigation options for the search engines to crawl and index. Our team of experts have successfully implemented optimisation campaigns and developed search engine friendly solutions for the most complicated website designs and set ups.
We love a challenge... why not test our mettle on your site!
Contact us on 0800 019 6813 to implement your SEO strategy.
