Link Building For SEO

The leading search engines consider inbound links from other sites to a website to be a very important factor when determining the importance of your website. The more relevant and qualified links you have pointing to a site, the more likely you are to rank higher than a similar website targeting similar keywords with fewer links pointing to it.

The anchor text in these links is a very important factor in determining the relevance of a site to the keywords queried by users. In order to compete more aggressively within the search engine results pages, link popularity of a site must be increased steadily.

AccuraCast can implement a strategic link building campaign to increase the number of external links pointing to your site. These can include links from relevant third party sites, industry associations, directories, blogs, social media sites and "authority" sites.

Ethical Link Development

As a 100% ethical SEO^®, we ensure that the link building campaign is carried out steadily without buying links in bulk or exchanging links through link farms, which search engines consider to be one of many spam techniques and may cause a site to be penalised or banned.

Link Building Services

A dedicated link building campaign should aim to obtain highly relevant links from a wide variety of sources. The websites providing links should be relevant to your business, varied and reliable sources of information. The anchor text used when linking should be optimised and varied. Our link development services provide the dedicated expertise you need to raise the Google PageRank of your site, improve your organic search results and obtain quality inbound traffic.

Organic link development

Google values links that are obtained "organically" most of all. These are links that are often editorial - placed within the main body text on a page - and have been obtained without any artificial influencing factors.

Our SEO linking services include the addition of your website to online information portals, related industry sites, free directories, authority websites and other relevant sites including indirect competitors, suppliers and affiliates.

Link bait

Above and beyond regular organic link builging, we also provide link bait consultation, creation, implementation and promotion services. We help you develop extremely useful content that gives potential link sources a compelling reason to link to your site.

Link bait could be in the form of a widget, a video, useful data or statistics, research and much, much more. The aim of all our link bait work is to seed a viral campaign that grows in popularity exponentially, and ends up steering a number of new links to your website as a result.

Online PR & articles

Hot news and interesting articles are often picked up by a large number of news portals and article aggregators. Smaller websites often reproduce information pulled from larger portals. Our PR optimisation and distribution and article optimisation and distribution services ensure that a large number of websites and news portals pick up your press releases and publish them with linkage back to your website.

RSS

Content and links back to your site can be distributed through RSS marketing campaigns. We can set up and distribute RSS feeds from your site to obtain more inbound links as well as to promote your brand and get visitors from other websites.

Blog marketing

Third party blog marketing and blog creation and management services can be used to promote your brand, market your products and services, generate a lot of buzz online and in the process obtain large numbers of inbound links.

Directory submissions

Search engines consider links from certain directories to be more important than ordinary inbound links because trained editors manually approve them; ensuring sites added are of top quality.  Our directory submission work goes hand-in-hand with link development. In addition to the Yahoo! and Dmoz directories, AccuraCast will ensure that your site gets listed in the most relevant categories on numerous online directories as well as local directories, thereby providing inbound links from trusted sources.

Submission of the website to a selection of high PageRank directories is also covered under all our optimisation services. Not all directories are free. Some Internet directories charge a fee for submission or to cover their editorial costs.

Request a quote on our Link Development services

Affiliate Marketing

We provide specific link building consultation and services for companies using affiliate marketing in order to maximise link benefit and minimise any duplicate content issues that may arise from affiliate linking.

Paid links

Purchasing text links from high PageRank websites solely for the purpose of inflating search rankings is a practice that Google frowns upon. Authority sites such as CNN and the BBC, government portals and .edu domains, though can be useful referrers of high volumes of traffic to your website. Our experts can obtain relevant links in a consistent, regulated manner to gradually build up traffic from these sites, rather than bulk buying, which the search engines might consider to be an attempt to spam.