The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.
The holiday season is officially upon us, with many consumers beginning their quest for the perfect Christmas gift and some have already made their first gift purchases. With this mind, it is extremely important that retail brands begin creating and implementing their Christmas plans and really many should have already taken this step, considering that their target audiences have commenced their festive shopping. Read more →
A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. Read more →
Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile roaming will account for around 8% of total revenue for the majority of operators. Read more →
Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”. Read more →
Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry. Read more →
Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results.
Facebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.
On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Read more →
The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics Read more →
A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017. Read more →
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