News

The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Facebook Exchange is out of beta

Facebook ExchangeFacebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.

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Posted in Social media | Tagged , , , ,

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. Read more →

Posted in PPC | Tagged , ,

Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Read more →

Posted in Marketing, Mobile | Tagged , , ,

The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. Read more →

Posted in Mobile | Tagged ,

Google Testing New Image Search Ads

In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. Read more →

Posted in Google, Search | Tagged , ,

Tablet Usage Set To Soar

The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics Read more →

Posted in Technology | Tagged , ,

NFC Payments To Grow In Popularity

A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017. Read more →

Posted in Mobile | Tagged , ,

Facebook Test New Form of Advertising

Facebook adverts are key to the majority of social media campaigns, however as they become more popular newsfeeds are likely to become more cluttered and less effective. Read more →

Posted in Social media | Tagged ,

Mobile Search And Discovery To Touch $15 Billion By 2017

Juniper Research has released their report on the future of Mobile Search and Discovery. The findings of the report suggest that the future for this sector is bright. Read more →

Posted in Marketing, Mobile | Tagged ,

U.K. Cycle Maps By Google

Google has just launched a ‘Cycle Maps’ service for U.K. Read more →

Posted in Google | Tagged , ,

How Useful Are Facebook ‘Likes’?

The BBC recently conducted an investigation, the findings of which suggest that ‘Like’s on Facebook do not generate any substantial benefit to advertisers. Read more →

Posted in Social media | Tagged , , , , ,

Smart Wireless Accessory Market On The Rise

A recent report from Juniper Research has shown that the market for smart wireless accessories is on the rise. Read more →

Posted in Business | Tagged ,

Do Facebook And Twitter Cause Anxiety?

Social networks have been gaining increasing importance in ones daily life, and if a recent report is to be believed, it is not all for the better. Read more →

Posted in Social media | Tagged , , , ,

Record Mobile & Social Interaction Expected At Olympics

As mentioned in the article discussing Twitter usage during the UEFA European Championships that took place in June, social media usage and sporting events now go hand in hand. Read more →

Posted in Internet, Mobile | Tagged , ,

Google Decision Upsets Users

Google has recently decided to shut down several of their products. This decision has not gone down too well with their users. Read more →

Posted in Google | Tagged ,

Google To Discontinue Several Products

Google has just announced that they will be discontinuing several of their products in due course of time. Read more →

Posted in Google | Tagged , ,

In-App Mobile Ad Spend To Cross $7 Billion By 2015

Juniper Research has released a report on the state of In-App mobile ad spending. According to this report advertisers will be spending $7.1 billion on In-app mobile advertising by the year 2015. Read more →

Posted in Marketing, Mobile | Tagged ,

Facebook To Develop A ‘Want’ Button?

Facebook has gradually been worming its way into all aspects of the lives of its users. It now seems that they also want to know what their users ‘want’ or desire. Read more →

Posted in Marketing | Tagged , ,

Twitter activity during Euro 2012

One of the most appealing aspects of Twitter is the ability for real-time interaction and this often leads to an increased volume of tweets during TV shows, concerts and most commonly sporting events. Read more →

Posted in Internet | Tagged , ,

Google TV Set To Launch In U.K.

Google TV which has been available in the U.S since 2010 is now set to make a foray into the U.K. Read more →

Posted in Google | Tagged ,

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