News

The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Mobile Roaming Revenues Surpass $80 Billion In Next 5 Years

Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile roaming will account for around 8% of total revenue for the majority of operators. Read more →

Posted in Internet, Mobile | Tagged ,

Google for Entrepreneurs offers support to start ups

Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”. Read more →

Posted in Business | Tagged , , ,

BrightonSEO

Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry. Read more →

Posted in SEO | Tagged , , , ,

Google Launches Car Insurance Comparison

Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results.

Google car insurance quote comparison Sponsored result Read more →

Posted in Google | Tagged , , ,

Facebook Exchange is out of beta

Facebook ExchangeFacebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.

Read more →

Posted in Social media | Tagged , , , ,

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. Read more →

Posted in PPC | Tagged , ,

Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Read more →

Posted in Marketing, Mobile | Tagged , , ,

The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. Read more →

Posted in Mobile | Tagged ,

Google Testing New Image Search Ads

In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. Read more →

Posted in Google, Search | Tagged , ,

Tablet Usage Set To Soar

The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics Read more →

Posted in Technology | Tagged , ,

NFC Payments To Grow In Popularity

A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017. Read more →

Posted in Mobile | Tagged , ,

Facebook Test New Form of Advertising

Facebook adverts are key to the majority of social media campaigns, however as they become more popular newsfeeds are likely to become more cluttered and less effective. Read more →

Posted in Social media | Tagged ,

Mobile Search And Discovery To Touch $15 Billion By 2017

Juniper Research has released their report on the future of Mobile Search and Discovery. The findings of the report suggest that the future for this sector is bright. Read more →

Posted in Marketing, Mobile | Tagged ,

U.K. Cycle Maps By Google

Google has just launched a ‘Cycle Maps’ service for U.K. Read more →

Posted in Google | Tagged , ,

How Useful Are Facebook ‘Likes’?

The BBC recently conducted an investigation, the findings of which suggest that ‘Like’s on Facebook do not generate any substantial benefit to advertisers. Read more →

Posted in Social media | Tagged , , , , ,

Smart Wireless Accessory Market On The Rise

A recent report from Juniper Research has shown that the market for smart wireless accessories is on the rise. Read more →

Posted in Business | Tagged ,

Do Facebook And Twitter Cause Anxiety?

Social networks have been gaining increasing importance in ones daily life, and if a recent report is to be believed, it is not all for the better. Read more →

Posted in Social media | Tagged , , , ,

Record Mobile & Social Interaction Expected At Olympics

As mentioned in the article discussing Twitter usage during the UEFA European Championships that took place in June, social media usage and sporting events now go hand in hand. Read more →

Posted in Internet, Mobile | Tagged , ,

Google Decision Upsets Users

Google has recently decided to shut down several of their products. This decision has not gone down too well with their users. Read more →

Posted in Google | Tagged ,

Google To Discontinue Several Products

Google has just announced that they will be discontinuing several of their products in due course of time. Read more →

Posted in Google | Tagged , ,

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