The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.

Defective And Malicious Apps Pose A Serious Threat

The success of mobile apps has soared in recent years, largely as a result of the advent of the smartphone and the equally meteoric rise of the iPhone. The phrase “there’s an app for that” has become a common phrase in our everyday vocabulary and is today more likely to be said than “there’s a website that can…” and this is reinforced by the fact that mobile apps now have penetration rates of more than 50% in many developed markets. Read more →

Posted in Mobile | Tagged , , , , ,

The Content Marketing Show

Content Marketing ShowYesterday 3 of the AccuraCast team, including myself, were lucky enough to attend the first ever Content Marketing Show, held in Holborn’s historic Conway Hall. Read more →

Posted in Marketing | Tagged , ,

New Google Shopping Features To Improve Customer Experience

Online shopping has meant that defecting from one brand to one of their competitors has never been easier, as finding another retailer can occur in a matter of seconds and in just a few simple clicks. Therefore the reputation and perception of your brand has never been more important and this is where customer reviews become key. Read more →

Posted in Google | Tagged , , ,

The Value of Wearable Devices Will Soar

According to a recent study from Juniper Research, the next generation of wearable devices will cause the value of the sector to rise rapidly and reach $1.5 billion within the next 2 years. The report, entitled “Smart Wearable Devices: Fitness, Healthcare, Entertainment & Enterprise”, defines a wearable device as “a device which accepts input and processes that input and while being used, is worn on or otherwise attached to the body”. Read more →

Posted in Technology | Tagged , , ,

Google AdWords Call Tracking To Improve Campaign Success

Every marketer knows that their digital efforts are not simply driving online conversions, but that they are a key driver of a considerable proportion of offline transactions. Read more →

Posted in Google, Mobile | Tagged , , , ,

Creating An Effective Plan For Your Affiliate Program This Christmas

The holiday season is officially upon us, with many consumers beginning their quest for the perfect Christmas gift and some have already made their first gift purchases. With this mind, it is extremely important that retail brands begin creating and implementing their Christmas plans and really many should have already taken this step, considering that their target audiences have commenced their festive shopping. Read more →

Posted in Affiliate marketing | Tagged , , , ,

How Brands Can Harness The Power Of Social Media

A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site. Read more →

Posted in Social media | Tagged , , ,

Mobile Roaming Revenues Surpass $80 Billion In Next 5 Years

Mobile service providers will see mobile roaming revenues soar over the next 5 years, according to a recent study by Juniper Research on the future of mobile roaming and usage. An increase in mobile data usage abroad and a reduction in roaming charges will see revenue rise from $46 billion this year, to a staggering $80 billion in 2017 and this will mean that mobile roaming will account for around 8% of total revenue for the majority of operators. Read more →

Posted in Internet, Mobile | Tagged ,

Google for Entrepreneurs offers support to start ups

Google have launched a program aimed at supporting entrepreneurs and providing them with the necessary tools to turn their great ideas into new start ups, hence why they have given it the title of “Google for Entrepreneurs”. Read more →

Posted in Business | Tagged , , ,


Last Friday I was lucky enough to spend the day at the seaside for the BrightonSEO event, which consisted of a series of useful and informative talks from a number of figures within the industry. Read more →

Posted in SEO | Tagged , , , ,

Google Launches Car Insurance Comparison

Google has launched a car insurance quote comparison service in the UK only. The service shows up as a sponsored listing, marked separately from the AdWords ads, placed right at the top of the organic search results.

Google car insurance quote comparison Sponsored result Read more →

Posted in Google | Tagged , , ,

Facebook Exchange is out of beta

Facebook ExchangeFacebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.

Read more →

Posted in Social media | Tagged , , , ,

Microsoft adCenter is now Bing Ads

Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. Read more →

Posted in PPC | Tagged , ,

Is Your Mobile Campaign Plagued by Fraudulent Clicks?

On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Read more →

Posted in Marketing, Mobile | Tagged , , ,

The Future Of Mobile Augmented Reality

The popularity of mobile augmented reality (AR) has risen in recent years and this greater exposure and success is set to bring about a number of changes to how it is used. Read more →

Posted in Mobile | Tagged ,

Google Testing New Image Search Ads

In the eternal quest to improve their offerings to both advertisers and users, Google are testing a new format for the ads that appear on Google Images search results. Read more →

Posted in Google, Search | Tagged , ,

Tablet Usage Set To Soar

The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics Read more →

Posted in Technology | Tagged , ,

NFC Payments To Grow In Popularity

A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017. Read more →

Posted in Mobile | Tagged , ,

Facebook Test New Form of Advertising

Facebook adverts are key to the majority of social media campaigns, however as they become more popular newsfeeds are likely to become more cluttered and less effective. Read more →

Posted in Social media | Tagged ,

Mobile Search And Discovery To Touch $15 Billion By 2017

Juniper Research has released their report on the future of Mobile Search and Discovery. The findings of the report suggest that the future for this sector is bright. Read more →

Posted in Marketing, Mobile | Tagged ,

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