The latest digital media news, industry analysis and original research from AccuraCast along with corporate press releases by the company. For more information about press releases, news and any events please email us via the contact form or call us on +44 800 019 6813.
Facebook’s latest platform for purchasing and delivering ads is officially out of beta testing! Facebook Exchange (FBX) is a new way of purchasing ads, based on the concept of real time bidding and this means that display advertising space is sold one impression at a time.
On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate. Read more →
The popularity of tablet devices is growing rapidly, as iPad’s continue to achieve impressive sales figures and devices like the Kindle Fire and Google’s Nexus tablet are eagerly awaited in the UK market. However recent research by Strategy Analytics Read more →
A recent report from Juniper Research has focused on the growth potential of NFC payments and retail marketing. According to the report NFC mobile payments are growing more popular and are likely to reach $180 billion by 2017. Read more →
Juniper Research has released a report on the state of In-App mobile ad spending. According to this report advertisers will be spending $7.1 billion on In-app mobile advertising by the year 2015. Read more →
One of the most appealing aspects of Twitter is the ability for real-time interaction and this often leads to an increased volume of tweets during TV shows, concerts and most commonly sporting events. Read more →
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