Qualified potential customers were reached.
CLIENT
OIE – The World
Organisation for Animal
Health
Organisation for Animal
Health
CCV Easy Account-based Marketing
Challenge
Promote CCV Easy, a self-service cashless payment solution, to key industry sectors.
CCV Easy is an unattended payment solution that offers fast, secure ways for companies to process self-service, cashless payments.
A series of trend reports were produced to offer insights into the upcoming changes for industries most likely to be interested in such card-processing terminals: electric vehicle charging, vending machine providers, service stations, and public transport.
Strategy
Account-based marketing.
A hybrid B2B account-based marketing (ABM) strategy was adopted to allow effective targeting and personalisation of messaging.
The aim of the campaign was to generate leads via the gated report, by advertising it to leaders in specific industries across Western Europe.
Execution
Multi-channel, multilingual advertising.
LinkedIn was chosen as the primary channel to target specific companies in the industry, and to target users by interest.
Display ads, Search ads and Facebook ads were used to raise awareness and retarget qualified users.
Native & on-site lead gen ads
Mixed online content with real-world events
