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CCV Easy Account-based Marketing

CLIENT
OIE – The World
Organisation for Animal
Health
SECTORS

Government
Agriculture

Challenge: Promote CCV Easy, a self-service cashless payment solution, to key industry sectors.

CCV Easy is an unattended payment solution that offers fast, secure ways for companies to process self-service, cashless payments.

A series of trend reports were produced to offer insights into the upcoming changes for industries most likely to be interested in such card-processing terminals: electric vehicle charging, vending machine providers, service stations, and public transport.

Account-based marketing

A hybrid account-based marketing (ABM) strategy was adopted to allow effective targeting and personalisation of messaging. The aim of the campaign was to generate leads via the gated report, by advertising it to leaders in specific industries across Western Europe.

CCV ticket payment solution
CCV EV charging systems

Multi-channel strategy

LinkedIn was chosen as the primary channel to target specific companies in the industry, and to target users by interest. Display, Search and Facebook were used to raise awareness and retarget qualified users.

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