Google recently published a new guide to search ranking systems, which lists the major algorithms deployed over the years that currently drive Google Search rankings.
Most marketers don’t need to worry about the technical details of every system, but it is important for anyone in charge of SEO and driving organic traffic to understand the impact of these systems on their site’s visibility.
Broadly speaking, Google relies on a core ranking algorithm, and a number of supplementary systems that tackle specific challenges, which include:
- Natural language processing
- User experience
- Combatting spam
- Special incidents
We’ve explained the underlying principles for each of these, and why they matter to SEO, in a slightly long article, that makes the perfect post-Thanksgiving or weekend read 😊