We worked with Euro Disney and Pierre & Vacances – Center Parcs to promote their new eco-tourism development, Villages Nature throughout the UK and Europe.
Innovative online advertising and social media campaigns drove the cost per lead down to less than a fifth of what it used to be.
International brand launch
Villages Nature was a new brand created by the partnership of two global brands – Disney and Pierre & Vacances – Centre Parcs. Our strategy was to promote the brand in order to raise awareness among property investors, and then deliver leads from interested buyers.
A multi-channel marketing approach was used to engage prospects and show them various elements of the project. Videos on YouTube, rich media ads on the display network and social ads on Facebook work in sync with a regular search campaign. We designed effective landing pages to capture user interest and specific social campaigns to drive up lead volumes.
Multilingual marketing campaigns
Targeted lead generation
Reduction in cost per lead within 6 months
Year-on-year growth in lead volumes