CLIENT
  • Euro Disney
  • Pierre & Vacances
SECTOR
  • Travel
  • Property
CHANNELS
  • Google Search
  • YouTube
  • Google Display
  • Facebook
SERVICES USED
  • Paid search
  • Programmatic
  • Video ads
  • Paid social

We worked with Euro Disney and Pierre & Vacances – Center Parcs to promote their new eco-tourism development, Villages Nature throughout the UK and Europe.

Innovative online advertising and social media campaigns drove the cost per lead down to less than a fifth of what it used to be.

International brand launch

Villages Nature was a new brand created by the partnership of two global brands – Disney and Pierre & Vacances – Centre Parcs. Our strategy was to promote the brand in order to raise awareness among property investors, and then deliver leads from interested buyers.

Multi-channel marketing

A multi-channel marketing approach was used to engage prospects and show them various elements of the project. Videos on YouTube, rich media ads on the display network and social ads on Facebook work in sync with a regular search campaign. We designed effective landing pages to capture user interest and specific social campaigns to drive up lead volumes.

Villages Nature spa

Multilingual marketing campaigns

Targeted lead generation

Euro Disney Villages Nature lagoon

80%

Reduction in cost per lead within 6 months

Villages Nature Disneyland Paris property
Disney's Villages Nature aqua park

400%

Year-on-year growth in lead volumes

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