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Pierre & Vacances Multilingual PPC

CLIENT

Pierre & Vacances

SECTOR

Travel
Property

SERVICES USED

Paid search

We helped Pierre & Vacances Center Parcs attracting affluent Russian investors to the luxury property in the resort town of Deauville.

Russians love the French town of Deauville so much that they built a mini replica of it in their country. Using our multilingual marketing expertise with Yandex, we attracted investors to the original town where property is located.

 

Understanding how to target our core audience

Russian searchers use Yandex and Google, with the former taking approximately 60% market share.

yandex home page
deauville beach
Woman walking on the beach with locker rooms in Deauville, famous french resort in Normandy. Wide angle view

Creating landing pages tailored to our target

We built campaigns in Russian to target users on both search engines, driving them to a special microsite built to promote luxury property in the resort town of Deauville.

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