Browser changes are impacting cookies and performance marketing tools

In 2022, nearly 70% of the world’s internet population that use Google Chrome may no longer be measured when the browser completely blocks third-party cookies. We’d like to gauge business preparedness for performance marketing in an age of cookieless browsing.

We’ve begun a survey to research business’ preparedness for the changes. The results will be published here in the coming weeks. In the meantime, the following infographic gives a quick, simple overview of the technical changes affecting the ads ecosystem, which will eventually lead to the death of the web cookie, as we know it.

Timline: The death of tracking cookies