Jan 21, 2021
Technical Changes Affecting The Ads Ecosystem
Browser changes are impacting cookies and performance marketing tools
In 2022, nearly 70% of the world’s internet population that use Google Chrome may no longer be measured when the browser completely blocks third-party cookies. We’d like to gauge business preparedness for performance marketing in an age of cookieless browsing.
We’ve begun a survey to research business’ preparedness for the changes. The results will be published here in the coming weeks. In the meantime, the following infographic gives a quick, simple overview of the technical changes affecting the ads ecosystem, which will eventually lead to the death of the web cookie, as we know it.
Get future insights like this, in your inbox
Subscribe to get Accuracast’s monthly marketing insights, along with access to new whitepapers, and occasional event invitations. Sign up using the form alongside.
