This assorted collection of marketing stats make a strong case for marketeers to once again put more resources into SEO & content marketing, especially with a focus on mobile.
67%
more leads are won by brands that have a blog compared to ones that don’t
70%
of marketers say they don’t have a consistent blogging & content strategy
50%
of all e-commerce sales this year will come from mobile commerce
49%
of all emails are opened on mobile devices
51%
of shoppers have completed an online purchase with a smartphone
77%
of B2B purchasers won’t speak to a sales person till they’ve done their own research
43%
of e-commerce traffic comes from organic Google searches
31.7%
is the average click-through rate for the #1 organic result on Google search
65%
of marketers consider link building to be the most difficult SEO tactic.
Sources: Europa, LinkedIn, eMarketer, BigCommerce, Statista, Demand Metric, Altimeter, Transaction blog, Backlinko, Hubspot
