This assorted collection of marketing stats make a strong case for marketeers to once again put more resources into SEO & content marketing, especially with a focus on mobile.

67%

more leads are won by brands that have a blog compared to ones that don’t

70%

of marketers say they don’t have a consistent blogging & content strategy

50%

of all ecommerce sales this year will come from mobile commerce

49%

of all emails are opened on mobile devices

51%

of shoppers have completed an online purchase with a smartphone

77%

of B2B purchasers won’t speak to a sales person till they’ve done their own research

43%

of eCommerce traffic comes from organic Google searches

31.7%

is the average click-through rate for the #1 organic result on Google search

65%

of marketers consider link building to be the most difficult SEO tactic.

SEO services   Link building

Sources: Europa, LinkedIn, eMarketer, BigCommerce, Statista, Demand Metric, Altimeter, Transaction blog, Backlinko, Hubspot