New campaign format lets creators come to you
You might recall TikTok launched the Creator Marketplace late last year. They’re now rolling out a new way to collaborate with creators on the TikTok Creator Marketplace – and we’re among the first to receive access!
Open Application campaigns make it easier for advertisers to find TikTok influencers who are interested in collaborating and creating content for your brand.
When we set up Open Application campaigns, your campaign brief is shown to a diverse range of creators across the marketplace, prompting them to respond if they are eager to participate.
This is a great way to promote your brand on TikTok, especially if you’ve struggled to create your own content that’s suitable for the network. Open Application campaigns make it a lot easier to identify creative partners who are passionate about your business.
Once creators apply to your Open Application campaign, we’ll be able to review their applications, shortlist creators who match your target persona and reflect your brand values.