Archive for the 'SEM' Category
Sponsored Links On Google Image Search Results
Friday, November 28th, 2008Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. (more…)
Automatic Matching Introduced In Google AdWords Accounts
Tuesday, November 25th, 2008Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. (more…)
Google Tries to Explain Their Deal With Yahoo!
Monday, September 29th, 2008The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. (more…)
Internet Advertising On The Upswing
Thursday, September 11th, 2008If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. (more…)
What Is Google’s Insights For Search Good For?
Wednesday, August 13th, 2008After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. (more…)
Google Keyword Estimator Shows Real Search Volumes
Tuesday, July 15th, 2008Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. (more…)
Google Consolidates Deal With Yahoo!
Monday, June 16th, 2008In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. (more…)
Search And Give To Charity Through Microsoft
Friday, June 6th, 2008Last year, Microsoft launched a programme through which money would be donated to certain charities for every search conducted through their search engine. The project was a great success, in that over $250,000 were donated to over 20,000 charitable organizations. (more…)
Microsoft Enhances Mobile Advertising Offering
Thursday, May 29th, 2008Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. (more…)
Yahoo! Changes Policy On Gambling Ads
Wednesday, May 14th, 2008Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. (more…)
Controlling Terrorism Via Google AdWords
Thursday, May 8th, 2008Private entrepreneurs are not the only ones using Google’s AdWords platform to showcase their wares. According to an article in the Financial Times, the American Government has been making use of AdWords in a bid to ensnare terrorists and control terrorism. (more…)
Google TV Ads Now Available To All US Advertisers
Wednesday, May 7th, 2008Google has been running a test program to air ads on TV since June 2007. They have now officially launched this service across the United States. Products and services can now be advertised on television directly through AdWords accounts. (more…)
US Search Engine Market Share Data - Jan 2008
Friday, February 29th, 2008comScore has released the latest search engine rankings data for the United States, and Google is once again at the top of the heap with almost 53% market share. (more…)
Microsoft Bids USD 44.6 Billion To Acquire Yahoo!
Friday, February 1st, 2008TechCrunch report that Microsoft has made an official bid to acquire Yahoo! The offer of $44.6 Billion values Yahoo! at $31 per share, a 62% premium on Thursday closing price. (more…)
£2.2 Billion Spent On Search Engine Marketing in 2007
Friday, September 7th, 2007UK companies are expected to spend £2.2 billion on search engine marketing this year, up 58% from 2006, according to E-consultancy’s SEM Buyer’s Guide (2007). (more…)
