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Google - Yahoo! Ad Deal Will Never Take Off
In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. More »
Posted on November 7th, 2008 in PPC, Business, Google.
Google Reporting Separate Metrics For Search Partners
Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. More »
Posted on October 23rd, 2008 in PPC.
Google Launches Banner Design Tool
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Posted on October 16th, 2008 in PPC, Google.
Google Starts In-Game Advertising
Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. More »
Posted on October 14th, 2008 in PPC, Technology.
Google Tries to Explain Their Deal With Yahoo!
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Posted on September 29th, 2008 in PPC, Business, SEM.
Google AdWords Scraps Minimum Bid Requirement
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
Posted on August 27th, 2008 in PPC.
What Is Google’s Insights For Search Good For?
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Posted on August 13th, 2008 in SEO, PPC, Search, SEM.
AdWords Combines Keyword And Placement Targeting
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Posted on July 18th, 2008 in PPC.
Microsoft Search Offers Cash For Search, Again
Microsoft has decided to leave no stone unturned in the race to improve its position in the search marketing field. During the company’s annual digital ad conference, on Wednesday, it was announced that Microsoft would pay cash to U.S.-based customers for shopping on the new Live Search Cashback site. More »
Posted on May 23rd, 2008 in SEO.
Yahoo! Glue Mimics Ask Universal Search
Yahoo! India has launched a new feature last week known as ‘Glue’ pages. They are special pages with attached visual inputs alongside the regular search results, that show up for specific types of searches. More »
Posted on May 12th, 2008 in SEO, Search.
Google Launches New Conversion Tracking Tool
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Posted on April 11th, 2008 in PPC.
Yahoo! Makes Big Claims About Transforming Ad Industry
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Posted on April 10th, 2008 in PPC.
Google’s Plans For DoubleClick
European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »
Posted on March 17th, 2008 in PPC, Google.
Google Searches Become More Focused
Google Analytics evangelist, Avinash Kaushik recently organized a ‘by invitation-only’ event at Google’s Atlanta office. Brian Ussery of Beu Blog reports that towards the end of the meeting Kaushik gave a presentation based on some facts and figures to the participants. More »
Posted on February 7th, 2008 in SEO.
Demographic Targeting On Google AdWords
Google have introduced demographic bidding on the AdWords advertising platform. The new feature will be available to a selected group of advertisers in the U.S. and U.K. that advertise on the content network. More »
Posted on January 24th, 2008 in PPC, Social Media, Google.
Google AdWords Conversion Tracking Fails On Mobile
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »
Posted on January 17th, 2008 in PPC, Mobile, Google.
Microsoft Launches New Search Marketing Tools
When it comes to the game of search marketing, it can be easily said that Microsoft is positioned behind Google and Yahoo. However Microsoft now wants to lessen this gap with the launch of three new tools, namely the adCenter Add-in for Excel, adExcellence and the new Webmaster Center. More »
Posted on December 11th, 2007 in PPC.
Yahoo! UK Becoming A Distant Second
Hitwise data for September 2007 shows that Yahoo! served only 4.91 per cent of all Internet searches in the UK, Microsoft served 3.95 per cent and Ask.com got 3.55 per cent. There is only one clear leader in the UK search market, and its lead is growing by the day. More »
Posted on November 2nd, 2007 in SEO, Search.
AdWords Keyword Analysis Tool Diagnoses Quality Score
Inside AdWords, the official Google AdWords blog announced the availability of a new keyword analysis tool yesterday. The new tool builds on information presented in the already available keyword status tool, which told advertisers whether their ads were being served or not. More »
Posted on October 23rd, 2007 in PPC.
£2.2 Billion Spent On Search Engine Marketing in 2007
UK companies are expected to spend £2.2 billion on search engine marketing this year, up 58% from 2006, according to E-consultancy’s SEM Buyer’s Guide (2007). More »
Posted on September 7th, 2007 in SEM.
