Paragon Microfibre is a major UK-based manufacturer and distributor of microfibre products. After having tried search advertising on a small scale for a year, Paragon were convinced of the potential and eager to grow nationally and even overseas. They chose us because they believed we had the experience and capabilities to boost sales and their global presence.
The existing Google Ads account needed improvements to refine targeting, messaging, tracking, and scalability. We started optimising their campaigns. Tightly targeted campaigns were created with well-written ad copy, driving visitors to specific pages on the site rather than just the home page. Poor performing keywords were removed, and the bid strategy was changed to focus on keywords that delivered results.
Once the English campaigns were optimised and started showing fantastic results, we set up campaigns in more than 15 countries in the local languages, allowing them to export to mainland Europe – which had grown their business meteorically.
Next, we set up multiple Google Analytics accounts to enable user data analysis for each country domain.
