Arinite is a start-up health & safety consultancy based in London.
After being disappointed by a series of unsuccessful SEO attempts by other agencies, Arinite came to us. The site had been stuck on the sixth page of Google’s search results for their main keyword, and their organic traffic was negligible.
We ensured some quick early wins by optimising their local search presence and establishing the brand as the leader in the London area. For their broader SEO project, our main objective was to rank highly for specific phrases.
On-site technical & content optimisation was the first step to achieve this, followed by a focus on building the brand, and earning high quality links, as well as disavowing spam links that had been built by previous agencies. We needed to ensure the backlink profile was clean ahead of Google’s Penguin update.
Our link building strategy combined traditional PR and content marketing. Successful link bait creation and outreach resulted in the brand being featured on the TV and in several major national newspapers, covering topics such as London Night Tube safety incidents, stress in the UK workplace and how health and safety regulations compare across Europe.
